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    <loc>https://www.goodcompany.consulting/workwithus</loc>
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    <loc>https://www.goodcompany.consulting/about</loc>
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    <lastmod>2024-01-02</lastmod>
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      <image:title>About</image:title>
      <image:caption>Iliana Duarte at Children’s National Medical Center, Race for the Cure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580317400884-4KRS4A10PEHA37VND63A/image.jpg</image:loc>
      <image:title>About - The future of business</image:title>
      <image:caption>"When businesses run from a place of purpose, the world begins to change. Companies profit more and their employees are happier. Their nonprofit partners are able to reach more people, and they all start thinking outside the box - “what more can we do to improve lives? what can we invent or change to protect the planet?” Purpose in the workplace is a reflection of a companies “why”, its core values and reason for being. It’s both the birthplace of the best in innovation and the fire that sparks passion in entrepreneurs. Purpose is the central driver toward real impact and positive change.” --– Laura Ferry, President &amp; Sr. Strategist, Good Company</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579204219481-HK6UB4OEWVLM7K4BSZ8L/ferrylaura120302-29web-1.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Laura Ferry, Founder, Good Company</image:caption>
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      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579723208404-M7VPRTQ3DDTPS4KFGCX3/Leah-Lavin-2.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579722987799-RYF31Q9VNT7S5JX97L1Z/Fraser</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://www.goodcompany.consulting/home-1</loc>
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    <priority>1.0</priority>
    <lastmod>2025-02-13</lastmod>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59dbc7c2cf81e0c47e15482d/1509981485774-SEFF87258WRO7RY3PZKE/_50A4240.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1687972199533-IAJG8UG5B6DER7ZY9BD4/Untitled-7.jpg</image:loc>
      <image:title>Home - We help organizations like yours accelerate purpose.</image:title>
      <image:caption>What do we mean by purpose? Watch Simon Sinek’s “The Power of Purpose here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59dbc7c2cf81e0c47e15482d/1509981664066-URCHCKEDU0YDAYBKHSES/_50A4133.jpg</image:loc>
      <image:title>Home - Our Mission</image:title>
      <image:caption>At Good Company, our mission is to help businesses lead with purpose while driving profitability and lasting impact. As the world shifts toward social and environmental responsibility, we create strategies that empower brands to innovate, grow, and build stronger connections with their customers, employees, and communities. By aligning business success with meaningful change, we help organizations thrive in a purpose-driven economy. Learn More</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.goodcompany.consulting/services1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-01</lastmod>
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      <image:title>Services - Leading with Purpose</image:title>
      <image:caption>Executive advising and centering -identifying your professional core purpose -strategies for good health and happiness - preparing to leading an organization with purpose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1578686483549-4D2CKCTN13G2K7ZXTAJS/Purposeful+Business</image:loc>
      <image:title>Services - Purposeful Business</image:title>
      <image:caption>Integrating your “why” -brand purpose: defining your WHY -purpose creative and integration -workplace cultures with purpose -B Corp Certification</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1578686557841-MM22KZN6S9Y0CWE9JJVI/Community</image:loc>
      <image:title>Services - Impact Solutions</image:title>
      <image:caption>Platform development - branding &amp; communications with purpose - innovative impact solutions, products, services -truly knowing who you serve -establishing impact metrics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579291941187-PDG4QUYWFBZMP8QNDF90/image-asset.jpeg</image:loc>
      <image:title>Services - Fundraising</image:title>
      <image:caption>Building capital and resources -start-up, social venture pitch development -partnership pitching -funding &amp; impact investment outreach</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1578688844157-FTWGXBOEM58T1JZYS7IU/image.jpg</image:loc>
      <image:title>Services - Programs &amp; Partnerships</image:title>
      <image:caption>Executing Your Vision - strategy and development plans - strategic partnerships -campaign &amp; program development - nonprofit brand extensions to drive awareness &amp; revenue</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580147032250-60JDT3TXFTKM2Z617MRY/The+Purpose+Collaborative+Cover</image:loc>
      <image:title>Services</image:title>
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    <image:image>
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      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580148185431-5H1Y6J0YL7VGIX6977JD/Members+of+the+PC.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580147685774-ZQY0PY9I7TGZDREYJHVW/Issue+Expertise+PC.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580149819488-PR1LFJE86GUY77XBIQGE/PC%2BCollab%2BCaps.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580149859995-T1OO5W2A90VG0TD9YVOO/PC%2BStructure</image:loc>
      <image:title>Services</image:title>
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  </url>
  <url>
    <loc>https://www.goodcompany.consulting/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.goodcompany.consulting/research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1581621237954-I3VOL305MVU01QXJBBJR/B2B+Purpose+Paradox+2020+How+Purpose+Powers+Business+to+Business+Growth</image:loc>
      <image:title>Research - the B2b Purpose Paradox</image:title>
      <image:caption>Download Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579459357898-MDYFOKFST94HJV49C1Y5/GIN19-Cover-1.jpg</image:loc>
      <image:title>Research - CECP Giving in numbers</image:title>
      <image:caption>Download Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580155244787-XFVWNN17WUJPB1EF4I4O/BBMG+PF+cover.png</image:loc>
      <image:title>Research - The Pull Factor</image:title>
      <image:caption>Download BBMG &amp; Sustainable Brands Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580237733298-RJ3ICMW3GM4FWOU0AN79/JWT+Intelligence+2020.png</image:loc>
      <image:title>Research - The future 100: 2020</image:title>
      <image:caption>Download Wunderman Thompson Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580150670501-9Z5OI83YQT0W790E84HE/Influencing%2BYoung%2BAmerica%2Bto%2BAct%2B2019.png</image:loc>
      <image:title>Research - Cause &amp; Influence</image:title>
      <image:caption>Download Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580150980987-GI77W4YM6MP2VXPTNF5C/Logo_MIR_042617-08_0.png</image:loc>
      <image:title>Research - 10 YEARS, LOOKING BACK</image:title>
      <image:caption>Download Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580151307825-8UIOB2GDBI7OOSR5FJDG/Making+work+more+meaningful.png</image:loc>
      <image:title>Research - employee experience</image:title>
      <image:caption>Download CECP Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580154493382-BW7WM9HM0TRIDUCXGCP9/Giving-in-Numbers-Infographic-2019.jpg</image:loc>
      <image:title>Research - Giving Summary 2019</image:title>
      <image:caption>Download CECP Infographic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580154561837-DEIJ2G4P42JK10XW4FXL/NcP+IMpact+report+2019+IEG+.png</image:loc>
      <image:title>Research - Nonprofit impact 2019</image:title>
      <image:caption>Download Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580155681369-DHTB3RU8M76I7ERCFM39/Project+ROI.png</image:loc>
      <image:title>Research - Project ROI</image:title>
      <image:caption>Download IO Sustainability &amp; Babson SIL Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1580156364278-J93VMUYIXJPAUT4LC0QF/FMScreenshot.png</image:loc>
      <image:title>Research - Partnership Survey</image:title>
      <image:caption>Download ForMomentum Report</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodcompany.consulting/media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579191249431-YNZUCZI02T49P1KZZ85T/p-1-90450734-10-ways-purposeful-business-will-evolve-in-2020.jpg</image:loc>
      <image:title>Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579191394676-ESINMQEPE4EYWDSFGJ96/Sameena-Western-Digital-eMentor-1200x800.jpg</image:loc>
      <image:title>Media</image:title>
      <image:caption>Sameena, a Western Digital eMentor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579193578305-XLIWKUPDN5UOHX8FK6OS/Future+Innovators+Program+Rigamajig</image:loc>
      <image:title>Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db097999639c745906d376e/1579701718486-XSNTWDDP3XYO7NZY0WX2/carolconeMAIN-20191023095838829.jpg</image:loc>
      <image:title>Media</image:title>
      <image:caption>Carol Cone, Carol Cone On Purpose and Founder of the Purpose Collaborative</image:caption>
    </image:image>
  </url>
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